We are a communications consultancy that operates at the intersection of strategy, reputation and decision‑making, integrating FSB Holding, the leader in reputation in Latin America.
Founded in 2015, we operate with methodology and a long-term vision to support organizations in complex scenarios, connecting analysis, creativity, and execution.
Present the new glass-bottled sauces, highlighting their characteristics and flavors, reinforcing Heinz as an innovative brand offering high-quality products that elevate the taste of dishes.
Presenting the Inter Forum to the market as an innovative milestone within the financial segment, reinforcing Inter’s image as a disruptive player and solidifying the Forum for the institution’s business strategy.
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With the launch of Glaze Craze Tinted Lip Serums, inspired by the playful universe of patisseries, Laneige needed to translate this fusion of beauty and gastronomy into a memorable action, capable of generating a desire to buy, brand relevance and genuine engagement with the press and influencers.
Negativity peaked on social media the week before the ceremony, especially with the announcement of other delegations’ uniforms. As the Olympic Games approached, the subject also became more heated in the press, which began to focus on social networks.
Based on this, we developed the strategy and central narrative, adopting a proactive stance with the press and influencers, with the aim of neutralizing the repercussions. We created a new positioning, articulated on-site and online interviews with Cathyelle Schroeder (CMO), winning stories that addressed the new narrative and reinforced the key messages with the best acceptance in public opinion.
Orchestrating a complex ecosystem into a unique and memorable delivery. Playing side by side with the Marketing and Communications team, we transformed the weekend at Interlagos into the ideal stage to integrate the power of the Shell V-Power campaign, the movement of trust and the historical weight of the 75-year partnership with Scuderia Ferrari HP.
Bending the press’s prejudice against hospitals outside the “crown jewel circuit” of private healthcare and transforming a technical case into a story that every mother could feel.
We chose the story of an extremely premature baby – Liz, born weighing just 440g at 26 weeks – in a prime space in the national press, highlighting the neonatal ICU at Hospital Santa Helena (Total Care – Amil).
Exalting Brazilianness and strengthening the connection between creativity and local production through a collection signed by Airon Martin (Misci) with production in
Seridó (RN), Riachuelo’s territory of operation.
A communication ecosystem designed to give shape, voice and purpose to brands, building narratives and authentic identities while connecting strategy and storytelling.
We work in narrative construction, creative direction, and the development of authentic identities, connecting strategy and storytelling to communicate in an integrated, consistent, and relevant way.
We help brands anticipate sensitive scenarios and respond with agility and strategic communication. We develop guidelines, prevention protocols, and conduct constant monitoring to ensure quick, consistent, and safe responses when it matters most.
Comprehensive solutions connecting brands and audiences through social media, content creation, influencer marketing, design and paid media.
We work in social media management, content creation, influencer marketing, design, and paid media, always focusing on performance, reputation, and strategic digital presence, combined with constant monitoring and data intelligence.
A communication ecosystem designed to give shape, voice and purpose to brands, building narratives and authentic identities while connecting strategy and storytelling.
We work in narrative construction, creative direction, and the development of authentic identities, connecting strategy and storytelling to communicate in an integrated, consistent, and relevant way.
Press relations, internal communication, influencer relations, strategic planning and events to strengthen brand reputation.
We develop press relations, internal communication, influencer relations, and customer service management strategies, in addition to strategic planning, events, and media coverage analysis, ensuring a qualified, coherent, and relevant presence.
Training programs focused on spokesperson development, message training and media training.
We work with sustainable and inclusive communication, message training, and media training in different contexts, preparing leaders and organizations to communicate clearly, confidently, and strategically in any scenario.
