{"id":384,"date":"2026-03-19T08:52:27","date_gmt":"2026-03-19T08:52:27","guid":{"rendered":"https:\/\/loures.websplash.pro\/home\/"},"modified":"2026-04-24T08:24:02","modified_gmt":"2026-04-24T08:24:02","slug":"home","status":"publish","type":"page","link":"https:\/\/ww2.loures.fsb.com.br\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\r\n<section class=\"hero\" id=\"hero\">\r\n\r\n      <picture class=\"hero__bg-image hero__bg-image--initial\">\r\n      <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/01_Intro-Gif1.gif\" alt=\"\" aria-hidden=\"true\">\r\n    <\/picture>\r\n\r\n    <picture class=\"hero__bg-image hero__bg-image--secondary\" hidden>\r\n      <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/01_Intro-Gif2.gif\" alt=\"\" aria-hidden=\"true\">\r\n    <\/picture>\r\n  \r\n  <h1 class=\"hero__seo-title\"> Strategic Transformation That Generates Results<\/h1>\r\n\r\n  <div class=\"container\">\r\n    <div class=\"hero__logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/logo.svg\" alt=\"LOURES\">\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <button class=\"hero__scroll-btn\" aria-label=\"Scroll to next section\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/icons\/chevron-down.svg\" alt=\"\">\r\n  <\/button>\r\n\r\n<\/section>\r\n\n\n\r\n<section class=\"about\" id=\"about\">\r\n\r\n  <picture class=\"about__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/About.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/About.svg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n    <div class=\"about__columns\">\r\n\r\n      <!-- Left column -->\r\n      <div class=\"about__card-wrap\">\r\n        <div class=\"about__decor-img about__decor-img--left\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/1-1.png\" loading=\"lazy\" alt=\"\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/2-2.png\" loading=\"lazy\" alt=\"\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/3-3.png\" loading=\"lazy\" alt=\"\">\r\n        <\/div>\r\n\r\n        <div class=\"flip-card\">\r\n          <div class=\"flip-card__inner\">\r\n                          <h3 class=\"flip-card__title\">#Connection With Results<\/h3>\r\n                                      <div class=\"flip-card__text\"><p>We are a communications consultancy that operates at the intersection of strategy, reputation and decision\u2011making, integrating FSB Holding, the leader in reputation in Latin America.<\/p>\n<p>Founded in 2015, we operate with methodology and a long-term vision to support organizations in complex scenarios, connecting analysis, creativity, and execution.<\/p>\n<\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"about__decor-img about__decor-img--right\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/4-4.png\" loading=\"lazy\" alt=\"\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/5-5.png\" loading=\"lazy\" alt=\"\">\r\n          <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/others\/withhout_combined_5_slice-1.png\" loading=\"lazy\" alt=\"\">\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Right column -->\r\n      <h2 class=\"about__title\">Clarity to decide. Strategy to move forward.<\/h2>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/section>\r\n\n\n\r\n<section class=\"cases\" id=\"cases\">\r\n\r\n      <div class=\"cases__bg\" aria-hidden=\"true\">\r\n              <div class=\"cases__bg-slide is-active\" data-case=\"0\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Heinz-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Heinz.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"1\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Inter-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Inter.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"2\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-BK-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-BK.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"3\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Sephora-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Sephora.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"4\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-RiachueloOlimpiadas-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-RiachueloOlimpiadas.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"5\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Raizen-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Raizen.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"6\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Amil-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-Amil.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n              <div class=\"cases__bg-slide\" data-case=\"7\">\r\n                                  <picture class=\"cases__bg-image\">\r\n              <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-RiachueloMisci-768x432.png\">\r\n              <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Cases-BG-RiachueloMisci.png\" alt=\"\" loading=\"lazy\">\r\n            <\/picture>\r\n                  <\/div>\r\n          <\/div>\r\n  \r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"cases__title\">CASES<\/h2>\r\n\r\n          <div class=\"cases__tabs\">\r\n\r\n        <nav class=\"cases__nav\" role=\"tablist\">\r\n                      <button\r\n              class=\"cases__nav-item is-active\"\r\n              role=\"tab\"\r\n              aria-selected=\"true\"\r\n              aria-controls=\"cases-pane-0\"\r\n              data-case=\"0\"\r\n            >Heinz<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-1\"\r\n              data-case=\"1\"\r\n            >Inter<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-2\"\r\n              data-case=\"2\"\r\n            >Burger King<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-3\"\r\n              data-case=\"3\"\r\n            >Sephora<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-4\"\r\n              data-case=\"4\"\r\n            >Riachuelo<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-5\"\r\n              data-case=\"5\"\r\n            >Ra\u00edzen<\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-6\"\r\n              data-case=\"6\"\r\n            >Amil  <\/button>\r\n                      <button\r\n              class=\"cases__nav-item\"\r\n              role=\"tab\"\r\n              aria-selected=\"false\"\r\n              aria-controls=\"cases-pane-7\"\r\n              data-case=\"7\"\r\n            >Riachuelo + Misci<\/button>\r\n                  <\/nav>\r\n\r\n        <div class=\"cases__content\">\r\n                      <div\r\n              class=\"cases__pane is-active\"\r\n              id=\"cases-pane-0\"\r\n              role=\"tabpanel\"\r\n              data-case=\"0\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"93\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-logo.png\" class=\"attachment-full size-full\" alt=\"\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Event for &quot;Heinz has the sauce&quot;<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p><span style=\"font-weight: 400\">Present the new glass-bottled sauces, highlighting their characteristics and flavors, reinforcing Heinz as an innovative brand offering high-quality products that elevate the taste of dishes.<\/span><\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">100%<\/div>\r\n                                  <div class=\"case-card__results-label\">attendance at the event<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">763.4K<\/div>\r\n                                  <div class=\"case-card__results-label\">impressions (partial)<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">141.5K<\/div>\r\n                                  <div class=\"case-card__results-label\">valuation (partial)<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                                      <div class=\"swiper-slide cases__slide cases__slide--media\">\r\n                                          <\/div>\r\n                                      <div class=\"swiper-slide cases__slide cases__slide--media\">\r\n                                          <\/div>\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-1\"\r\n              role=\"tabpanel\"\r\n              data-case=\"1\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"65\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Logo-Inter.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Inter Forum<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>Presenting the Inter Forum to the market as an innovative milestone within the financial segment, reinforcing Inter&#8217;s image as a disruptive player and solidifying the Forum for the institution&#8217;s business strategy.<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">R$ 1.9MI<\/div>\r\n                                  <div class=\"case-card__results-label\">advertising equivalence<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">51<\/div>\r\n                                  <div class=\"case-card__results-label\">mentions in the press<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">29%<\/div>\r\n                                  <div class=\"case-card__results-label\">in Tier 1 (qualified audience)<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-2\"\r\n              role=\"tabpanel\"\r\n              data-case=\"2\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"2000\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo.png 1836w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo-275x300.png 275w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo-940x1024.png 940w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo-768x837.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/burger-king_logo-1410x1536.png 1410w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Calvo Drive-Thru<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>*waiting for more information<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">500K <\/div>\r\n                                  <div class=\"case-card__results-label\">Whoppers distributed <\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">+155% <\/div>\r\n                                  <div class=\"case-card__results-label\">store traffic increase<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">7% <\/div>\r\n                                  <div class=\"case-card__results-label\">sales growth<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-3\"\r\n              role=\"tabpanel\"\r\n              data-case=\"3\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"411\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/sephora.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/sephora.png 610w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/sephora-300x202.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Laneige &#8211; Glaze Craze<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>With the launch of Glaze Craze Tinted Lip Serums, inspired by the playful universe of patisseries, Laneige needed to translate this fusion of beauty and gastronomy into a memorable action, capable of generating a desire to buy, brand relevance and genuine engagement with the press and influencers.<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">83% <\/div>\r\n                                  <div class=\"case-card__results-label\">guest engagement<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">171 <\/div>\r\n                                  <div class=\"case-card__results-label\">stories posted<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">120K <\/div>\r\n                                  <div class=\"case-card__results-label\">potential reach<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-4\"\r\n              role=\"tabpanel\"\r\n              data-case=\"4\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"145\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640.png 512w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640-300x85.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Riachuelo + 2024 Olympics in Paris<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>Negativity peaked on social media the week before the ceremony, especially with the announcement of other delegations&#8217; uniforms. As the Olympic Games approached, the subject also became more heated in the press, which began to focus on social networks.<br \/>\nBased on this, we developed the strategy and central narrative, adopting a proactive stance with the press and influencers, with the aim of neutralizing the repercussions. We created a new positioning, articulated on-site and online interviews with Cathyelle Schroeder (CMO), winning stories that addressed the new narrative and reinforced the key messages with the best acceptance in public opinion.<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">-76% <\/div>\r\n                                  <div class=\"case-card__results-label\">decrease in negative mentions<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">32 <\/div>\r\n                                  <div class=\"case-card__results-label\">interviews conducted<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">652 <\/div>\r\n                                  <div class=\"case-card__results-label\">total articles<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-5\"\r\n              role=\"tabpanel\"\r\n              data-case=\"5\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"190\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/logo-raizen-512-e1776361569452.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/logo-raizen-512-e1776361569452.png 495w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/logo-raizen-512-e1776361569452-300x115.png 300w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">PR actions at the Formula 1 Grand Prix SP<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p><span style=\"font-weight: 400\">Orchestrating a complex ecosystem into a unique and memorable delivery. Playing side by side with the Marketing and Communications team, we transformed the weekend at Interlagos into the ideal stage to integrate the power of the Shell V-Power campaign, the movement of trust and the historical weight of the 75-year partnership with Scuderia Ferrari HP.<\/span><\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">59 <\/div>\r\n                                  <div class=\"case-card__results-label\">media publications<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">16<\/div>\r\n                                  <div class=\"case-card__results-label\">Highlights in Exame &amp; Valor<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">15 <\/div>\r\n                                  <div class=\"case-card__results-label\">results in specialized media<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-6\"\r\n              role=\"tabpanel\"\r\n              data-case=\"6\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo.png 2000w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo-300x169.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo-1024x576.png 1024w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo-768x432.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amil_logo-1536x864.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">We turn stories into powerful results<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>Bending the press&#8217;s prejudice against hospitals outside the &#8220;crown jewel circuit&#8221; of private healthcare and transforming a technical case into a story that every mother could feel.<br \/>\nWe chose the story of an extremely premature baby &#8211; Liz, born weighing just 440g at 26 weeks &#8211; in a prime space in the national press, highlighting the neonatal ICU at Hospital Santa Helena (Total Care &#8211; Amil).<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">6-minute <\/div>\r\n                                  <div class=\"case-card__results-label\">feature on Fant\u00e1stico<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">14 <\/div>\r\n                                  <div class=\"case-card__results-label\">key articles<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">Reach <\/div>\r\n                                  <div class=\"case-card__results-label\">on SBT and CNN<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                      <div\r\n              class=\"cases__pane\"\r\n              id=\"cases-pane-7\"\r\n              role=\"tabpanel\"\r\n              data-case=\"7\"\r\n            >\r\n              <div class=\"cases__carousel swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n\r\n                  <!-- Slide 1: info (always present) -->\r\n                  <div class=\"swiper-slide cases__slide cases__slide--info\">\r\n                    <div class=\"case-card\">\r\n                      <div class=\"case-card__info\">\r\n                                                  <div class=\"case-card__info-logo\">\r\n                            <img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"145\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640.png 512w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/riachuelo-512-e1776361476640-300x85.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>                          <\/div>\r\n                                                                          <h3 class=\"case-card__info-heading\">Riachuelo + Misci<\/h3>\r\n                                                                          <div class=\"case-card__info-text\"><p>Exalting Brazilianness and strengthening the connection between creativity and local production through a collection signed by Airon Martin (Misci) with production in<br \/>\nSerid\u00f3 (RN), Riachuelo&#8217;s territory of operation.<\/p>\n<\/div>\r\n                                              <\/div>\r\n                                                                    <div class=\"case-card__results\">\r\n                                                      <div class=\"case-card__results-title\">Results<\/div>\r\n                                                                                <ul class=\"case-card__results-list\">\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">80% <\/div>\r\n                                  <div class=\"case-card__results-label\">Tier 1 media coverage<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">R$ 1.74M <\/div>\r\n                                  <div class=\"case-card__results-label\">media value<\/div>\r\n                                <\/li>\r\n                                                              <li class=\"case-card__results-item\">\r\n                                  <div class=\"case-card__results-number\">99% <\/div>\r\n                                  <div class=\"case-card__results-label\">positive comments<\/div>\r\n                                <\/li>\r\n                                                          <\/ul>\r\n                                                  <\/div>\r\n                                          <\/div>\r\n                  <\/div>\r\n\r\n                  <!-- Media slides (optional) -->\r\n                  \r\n                <\/div><!-- .swiper-wrapper -->\r\n                <div class=\"swiper-pagination cases__pagination\"><\/div>\r\n              <\/div><!-- .cases__carousel -->\r\n            <\/div><!-- .cases__pane -->\r\n                  <\/div><!-- .cases__content -->\r\n\r\n      <\/div><!-- .cases__tabs -->\r\n    \r\n  <\/div><!-- .container -->\r\n<\/section>\r\n\n\n\r\n<section class=\"clients\" id=\"clients\">\r\n\r\n  <picture class=\"clients__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/clients.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/clients.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n\r\n          <h2 class=\"clients__title\" data-trig>OTHER CLIENTS<\/h2>\r\n    \r\n          <div class=\"clients__grid\">\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"72\" height=\"65\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Abrasce.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"116\" height=\"29\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Ambev.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"163\" height=\"24\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Aramis.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"79\" height=\"64\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Carrefour.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"125\" height=\"50\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Colgate.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"81\" height=\"62\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Natura.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"129\" height=\"31\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Comgas.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"146\" height=\"27\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Drog-SP.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"93\" height=\"39\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Grupo-Nos.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"176\" height=\"37\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Iguatemi.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"173\" height=\"35\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Scanntech.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"164\" height=\"20\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Mapfre.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"92\" height=\"33\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Amil.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"101\" height=\"26\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Vigor.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"126\" height=\"27\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Vivara.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n                  <div class=\"clients__logo\">\r\n                          <img decoding=\"async\" width=\"113\" height=\"26\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Abear.png\" class=\"clients__logo-img\" alt=\"\" loading=\"lazy\" \/>                      <\/div>\r\n              <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\n\n\r\n<section class=\"services\" id=\"services\" data-services>\r\n\r\n  <picture class=\"services__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/services.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/services.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"services__title\">OUR SERVICES<\/h2>\r\n\r\n          <div class=\"services__stage\">\r\n\r\n        <div class=\"services__carousel swiper\">\r\n          <div class=\"swiper-wrapper\">\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"0\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-01.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"238\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-01.svg\" class=\"service-card-v4__icon-image\" alt=\"\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Reputation Diagnosis<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>A communication ecosystem designed to give shape, voice and purpose to brands, building narratives and authentic identities while connecting strategy and storytelling.<\/p>\n<p>We work in narrative construction, creative direction, and the development of authentic identities, connecting strategy and storytelling to communicate in an integrated, consistent, and relevant way.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"1\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-02.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"256\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-02.svg\" class=\"service-card-v4__icon-image\" alt=\"\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Crisis Management and Preparedness<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>We help brands anticipate sensitive scenarios and respond with agility and strategic communication. We develop guidelines, prevention protocols, and conduct constant monitoring to ensure quick, consistent, and safe responses when it matters most.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"2\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-03.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"300\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-03.svg\" class=\"service-card-v4__icon-image\" alt=\"\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Digital Communication and Marketing<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>Comprehensive solutions connecting brands and audiences through social media, content creation, influencer marketing, design and paid media.<br \/>\nWe work in social media management, content creation, influencer marketing, design, and paid media, always focusing on performance, reputation, and strategic digital presence, combined with constant monitoring and data intelligence.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"3\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-01.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"238\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-01.svg\" class=\"service-card-v4__icon-image\" alt=\"\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Reputation Diagnosis<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>A communication ecosystem designed to give shape, voice and purpose to brands, building narratives and authentic identities while connecting strategy and storytelling.<\/p>\n<p>We work in narrative construction, creative direction, and the development of authentic identities, connecting strategy and storytelling to communicate in an integrated, consistent, and relevant way.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"4\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-04.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"300\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-04.svg\" class=\"service-card-v4__icon-image\" alt=\"\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Public Relations and Reputation Management<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>Press relations, internal communication, influencer relations, strategic planning and events to strengthen brand reputation.<br \/>\nWe develop press relations, internal communication, influencer relations, and customer service management strategies, in addition to strategic planning, events, and media coverage analysis, ensuring a qualified, coherent, and relevant presence.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                                        <div class=\"swiper-slide services__slide\" data-slide-index=\"5\">\r\n                <article class=\"service-card-v4\">\r\n                  <div class=\"service-card-v4__shell\">\r\n\r\n                                          <div class=\"service-card-v4__media\">\r\n                        <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/service-05.jpg\" loading=\"lazy\" alt=\"\">\r\n                      <\/div>\r\n                    \r\n                    <div class=\"service-card-v4__gradient\" aria-hidden=\"true\"><\/div>\r\n                    <div class=\"service-card-v4__overlay\"  aria-hidden=\"true\"><\/div>\r\n\r\n                    <div class=\"service-card-v4__content\">\r\n                                              <div class=\"service-card-v4__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"278\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Objeto-Inteligente-de-Vetor-2-300x278.png\" class=\"service-card-v4__icon-image\" alt=\"\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Objeto-Inteligente-de-Vetor-2-300x278.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/04\/Objeto-Inteligente-de-Vetor-2.png 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\r\n                      \r\n                                              <h3 class=\"service-card-v4__title\">Communication Training<\/h3>\r\n                      \r\n                      <div class=\"service-card-v4__divider\" aria-hidden=\"true\"><\/div>\r\n\r\n                                              <div class=\"service-card-v4__text\"><p>Training programs focused on spokesperson development, message training and media training.<br \/>\nWe work with sustainable and inclusive communication, message training, and media training in different contexts, preparing leaders and organizations to communicate clearly, confidently, and strategically in any scenario.<\/p>\n<\/div>\r\n                                          <\/div>\r\n\r\n                  <\/div>\r\n                <\/article>\r\n              <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"services__nav\" aria-hidden=\"true\">\r\n          <button class=\"services__button services__button--prev\" type=\"button\" aria-label=\"Previous service\"><\/button>\r\n          <button class=\"services__button services__button--next\" type=\"button\" aria-label=\"Next service\"><\/button>\r\n        <\/div>\r\n\r\n      <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\n\n\r\n<section class=\"leadership\" id=\"leadership\">\r\n\r\n  <!-- Background image -->\r\n  <picture class=\"leadership__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/leadership.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/leadership.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <!-- Section heading -->\r\n  <div class=\"container\">\r\n          <h2 class=\"leadership__title\">WHERE DECISIONS BEGIN<\/h2>\r\n      <\/div>\r\n\r\n  <!-- Cards grid (up to 5 members) -->\r\n      <div class=\"leadership__grid\">\r\n              <div class=\"member-card\">\r\n\r\n          <!-- Photo -->\r\n                      <div class=\"member-card__photo\">\r\n              <img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amanda-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amanda-768x768.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amanda-300x300.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amanda-150x150.png 150w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/amanda.png 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>            <\/div>\r\n          \r\n          <!-- Toggle button (+\/\u00d7) -->\r\n          <button class=\"member-card__toggle\" type=\"button\" aria-label=\"Show info\"><\/button>\r\n\r\n          <!-- Info panel (shown on toggle) -->\r\n          <div class=\"member-card__info\">\r\n                          <h3 class=\"member-card__name\">AMANDA MARCHINI<\/h3>\r\n            \r\n            \r\n                          <div class=\"member-card__bio-text\">A journalist with an MBA in Marketing from FGV, he has 18 years&#8217; experience in communications. He began his career in Brasilia working as an advisor to ministries and joined FSB as a manager in 2018. She is currently communications director at Loures.<\/div>\r\n            \r\n                          <!-- LinkedIn icon link -->\r\n              <a class=\"member-card__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/amanda-marchini-marques-07203a27\/\" target=\"_blank\" rel=\"noreferrer noopener\">\r\n                <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/icons\/linkedin-2.svg\" loading=\"lazy\" alt=\"\">\r\n              <\/a>\r\n                      <\/div>\r\n\r\n        <\/div>\r\n              <div class=\"member-card\">\r\n\r\n          <!-- Photo -->\r\n                      <div class=\"member-card__photo\">\r\n              <img decoding=\"async\" width=\"316\" height=\"317\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Paulo.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Paulo.jpg 316w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Paulo-300x300.jpg 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/Paulo-150x150.jpg 150w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/>            <\/div>\r\n          \r\n          <!-- Toggle button (+\/\u00d7) -->\r\n          <button class=\"member-card__toggle\" type=\"button\" aria-label=\"Show info\"><\/button>\r\n\r\n          <!-- Info panel (shown on toggle) -->\r\n          <div class=\"member-card__info\">\r\n                          <h3 class=\"member-card__name\">PAULO SADALLA<\/h3>\r\n            \r\n            \r\n                          <div class=\"member-card__bio-text\">Professional with more than 20 years&#8217; experience in Corporate Communications, focusing on strategic planning, crisis management and stakeholder relations. A journalist with a postgraduate degree in Marketing, she has worked on major projects in the health, industry, infrastructure and technology sectors.<\/div>\r\n            \r\n                      <\/div>\r\n\r\n        <\/div>\r\n              <div class=\"member-card\">\r\n\r\n          <!-- Photo -->\r\n                      <div class=\"member-card__photo\">\r\n              <img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rebeca-1-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rebeca-1-768x768.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rebeca-1-300x300.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rebeca-1-150x150.png 150w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rebeca-1.png 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>            <\/div>\r\n          \r\n          <!-- Toggle button (+\/\u00d7) -->\r\n          <button class=\"member-card__toggle\" type=\"button\" aria-label=\"Show info\"><\/button>\r\n\r\n          <!-- Info panel (shown on toggle) -->\r\n          <div class=\"member-card__info\">\r\n                          <h3 class=\"member-card__name\">REBECCA BELMONTE<\/h3>\r\n            \r\n                          <div class=\"member-card__position\">CEO<\/div>\r\n            \r\n                          <div class=\"member-card__bio-text\">Journalist, post-graduate in Marketing Management from FAAP. With a 17-year career at FSB Holding, she started as a trainee and after three years became Service Manager. In 2018, she was promoted to Vertical Director, Managing Partner in 2020, and is now CEO of Loures.<\/div>\r\n            \r\n                          <!-- LinkedIn icon link -->\r\n              <a class=\"member-card__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/rebecca-belmonte\/\" target=\"_blank\" rel=\"noreferrer noopener\">\r\n                <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/icons\/linkedin-2.svg\" loading=\"lazy\" alt=\"\">\r\n              <\/a>\r\n                      <\/div>\r\n\r\n        <\/div>\r\n              <div class=\"member-card\">\r\n\r\n          <!-- Photo -->\r\n                      <div class=\"member-card__photo\">\r\n              <img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rose-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rose-768x768.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rose-300x300.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rose-150x150.png 150w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/rose.png 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>            <\/div>\r\n          \r\n          <!-- Toggle button (+\/\u00d7) -->\r\n          <button class=\"member-card__toggle\" type=\"button\" aria-label=\"Show info\"><\/button>\r\n\r\n          <!-- Info panel (shown on toggle) -->\r\n          <div class=\"member-card__info\">\r\n                          <h3 class=\"member-card__name\">ROSE PIMENTEL<\/h3>\r\n            \r\n            \r\n                          <div class=\"member-card__bio-text\">With more than 20 years&#8217; experience in communication, she specializes in Corporate Communication, Institutional Communication and Brand PR. Her work is based on innovation and the continuous search for solutions that generate value. She is currently managing partner at Loures.  <\/div>\r\n            \r\n                          <!-- LinkedIn icon link -->\r\n              <a class=\"member-card__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/rose-pimentel-64845518\/\" target=\"_blank\" rel=\"noreferrer noopener\">\r\n                <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/icons\/linkedin-2.svg\" loading=\"lazy\" alt=\"\">\r\n              <\/a>\r\n                      <\/div>\r\n\r\n        <\/div>\r\n              <div class=\"member-card\">\r\n\r\n          <!-- Photo -->\r\n                      <div class=\"member-card__photo\">\r\n              <img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/paulo-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/paulo-768x768.png 768w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/paulo-300x300.png 300w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/paulo-150x150.png 150w, https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/paulo.png 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>            <\/div>\r\n          \r\n          <!-- Toggle button (+\/\u00d7) -->\r\n          <button class=\"member-card__toggle\" type=\"button\" aria-label=\"Show info\"><\/button>\r\n\r\n          <!-- Info panel (shown on toggle) -->\r\n          <div class=\"member-card__info\">\r\n                          <h3 class=\"member-card__name\">PAULO SADALLA<\/h3>\r\n            \r\n            \r\n                          <div class=\"member-card__bio-text\">Professional with over 20 years of experience in Corporate Communications, focusing on strategic planning, crisis management, and stakeholder relations. Journalist with a postgraduate degree in Marketing, and has worked on major projects in the healthcare, industrial, infrastructure, and technology sectors. <\/div>\r\n            \r\n                          <!-- LinkedIn icon link -->\r\n              <a class=\"member-card__linkedin\" href=\"https:\/\/www.linkedin.com\/in\/paulosadalla\/\" target=\"_blank\" rel=\"noreferrer noopener\">\r\n                <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/icons\/linkedin-2.svg\" loading=\"lazy\" alt=\"\">\r\n              <\/a>\r\n                      <\/div>\r\n\r\n        <\/div>\r\n          <\/div>\r\n  <\/section>\r\n\n\n\r\n<section class=\"contact\" id=\"contact\">\r\n\r\n  <picture class=\"contact__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/contact.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/ww2.loures.fsb.com.br\/wp-content\/themes\/loures\/src\/images\/bg\/contact.jpg\" loading=\"lazy\" alt=\"\" aria-hidden=\"true\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n    <div class=\"contact__inner\">\r\n\r\n      <div class=\"contact__left\">\r\n        <h2 class=\"contact__title\">CONTACT US<\/h2>\r\n      <\/div>\r\n\r\n      <div class=\"contact__right\">\r\n        <div class=\"contact__form-wrapper\">\r\n                      <div class=\"hs-form-frame\"\r\n                 data-portal-id=\"20781596\"\r\n                 data-form-id=\"1ae0ac15-c491-4ded-8f06-982454717efa\"\r\n                 data-region=\"na1\"><\/div>\r\n                  <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\n\n\r\n<section class=\"careers\" id=\"careers\">\r\n\r\n  <div class=\"careers__bg\">\r\n          <picture class=\"careers__bg-image\">\r\n          <source media=\"(max-width: 767px)\" srcset='https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/12_Vem-Ser-Loures_Gif.gif'>\r\n          <img src='https:\/\/ww2.loures.fsb.com.br\/wp-content\/uploads\/2026\/03\/12_Vem-Ser-Loures_Gif.gif' loading=\"lazy\" alt=\"\">\r\n      <\/picture>\r\n            <\/div>\r\n\r\n  <div class=\"careers__content container\">\r\n    <h2 class=\"careers__title\">Come be Loures<\/h2>\r\n          <a class=\" careers__link btn\" href=\"https:\/\/fsbholding.inhire.app\/loures\/vagas\" target=\"_blank\" rel=\"noreferrer noopener\">\r\n        Explore our opportunities      <\/a>\r\n      <\/div>\r\n\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-384","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":5,"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/384\/revisions"}],"predecessor-version":[{"id":527,"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/384\/revisions\/527"}],"wp:attachment":[{"href":"https:\/\/ww2.loures.fsb.com.br\/en\/wp-json\/wp\/v2\/media?parent=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}